Watches public surfaces 24/7 for buying-intent conversations. No purchased lists, no scraped contacts — only signals people have published themselves.
Every detected signal passes through a multi-factor qualifier before any outreach. Most signals are discarded — that is the point. The critic agent has veto power.
Outreach is throttled to feel like a sales rep, not a script. Typing delays, working hours, response cadence — all derived from observed operator behavior.
Every message is logged, attributable, and can be retracted with a paper trail. If the operator dislikes a thread, one click rolls it back and tightens the critic.
We sit with your top three closers, log their message patterns, intent grammar, and timing. NORTHWIND is modelled on this behavior — not on a sales playbook PDF.
The detector ships wide. The critic ships narrow. We tune both for two weeks against your operator's judgement — restraint over volume.
NORTHWIND runs in your VPC or ours, integrates with your CRM, and writes warm leads into the queue your team already reads.
For six weeks the operator and the system tune each other. Conversion quality moves; throughput is whatever the quality allows.
No. NORTHWIND only operates on signals people have published publicly with intent to be discovered — posts on public threads, comments on public ads, replies in open communities. It does not scrape contact lists, harvest emails, or message anyone who has not made themselves contactable.
The point is restraint. The platform rewards volume; the operator rewards judgement. We optimize for the operator.
The behavioral pacing exists specifically to keep your account healthy. We mirror real-operator timing, conversation density, and working hours — and we cap NORTHWIND well below the velocity a single rep would reach on a good day. The system is allowed to be slow.
Ads broadcast. NORTHWIND listens.
An ad shouts at people who match a demographic. NORTHWIND finds people who have already said, in writing, that they have a specific problem you can solve, and connects a human rep to them — at the moment of intent, in the room where the intent was expressed.
Detected → qualified → opened conversation → handed to a human rep. The human rep closes. NORTHWIND does not pitch and does not "book meetings"; it qualifies and hands off. Conversion rates vary by sector, but the meaningful number is qualified-conversation rate, not lead count.
Typical timeline is 6–10 weeks from intake to first qualified conversation. The first two weeks are observation; the next two are detection tuning; deployment lands in W5–W6; tuning continues through W12 with weekly reads.
Yes. NORTHWIND deploys to your VPC on AWS, GCP, or on-prem. The signal pipeline, the critic, the audit log — all run inside your perimeter. We retain remote access for retainer support only with your sign-off.
Send a brief. A principal reads it within 48 hours and replies with an architecture sketch — yes, no, or referral. We onboard two solutions per quarter.